Examples of Ads That Use AI: Heinz, Coke and More

Heinz’s “A.I. Ketchup” campaign used images generated from ketchup-related prompts to play on the resemblance between the results and its familiar bottle, showing how an AI image generator can become part of an ad’s central idea. For your own business, a similar approach might start with generating several visual concepts around a recognizable product, then choosing and refining an image that supports your message.

Toys “R” Us released a 2024 brand film made with OpenAI’s Sora video-generation technology, using AI-generated scenes to tell a story about the company’s origins. Coca-Cola also used AI-generated imagery in its 2024 holiday advertising, offering another example of how brands can use the technology to create seasonal visuals while still relying on a recognizable brand theme.

Coca-Cola’s 2023 “Masterpiece” campaign combined live action, digital effects, and AI to bring artwork into a story centered on a bottle of Coke. It is a useful reminder that an ad described as using AI may also involve human creative direction and other production techniques, rather than being made entirely by a single tool.

AI can also help generate less conspicuous parts of an ad, such as headline options, product descriptions, and calls to action for a social post or search campaign. You can start with a brief describing your audience, offer, and preferred tone, then review each suggestion for accuracy and revise it so the final copy sounds like your business.

For a closer look at that workflow, see our AI-Powered Ad Copy guide, a digital marketing eBook for small businesses and creators. Our team recommends treating generated copy as a draft: compare variations, remove claims you cannot support, and test the version that best matches your goal.